Forget Ronaldinho :

My jaw dropped when I saw this:


A big, fat-ass, 200m2 Puma ad just above the main entrance of a frequented shopping mall in Xintiandi, in the heart of Shanghai, showing SWISS, the shirt of our national team - unserer (or with a more "rural" Swiss German accent: "öiserer") Nati!!!

My thoughts:

• Shareholders of Puma beware: Puma must be about to go bankrupt. They can only afford the Swiss to put onto their ads. No money for real soccer nations.. ;) (Oh god, I will be fried in Switzerland for this comment..)
• After a second thought it made sense: Puma was looking for the most outgoing, enthusiastic, cheering, crazy soccer fans so as to attract most of them for the showdown on July 9th in Xintiandi (that's what the Chinese part of the ad says).. Forget the Samba-dancing Brasilian mamasitas, the wipping German beer-bellies, the Mexican rumberos and (especially rumberas), the Italian ragazzi and the congenial Dutch nerds dressed in Orange, from socks to tanga to the plastic windmill on their head - It's the Swiss that know how to cheer and party.. !!! ;)
  

A little later on Monday, after the Togo game, I then noticed that:

• Puma is simply clairvoyant. They already know who is going to drink champaign from a shiny, big, golden Cup on July 9th rather than from a profan glass. ;)

In that sense: 5 more games to go. HOPP SCHWIZ!! ;)